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Primrose Retirement Communities was founded in 1989 based on the premise that a retirement community must reward its residents with value, comfort, security, and convenience. Through the years, this philosophy has been enthusiastically welcomed in all communities where Primrose has been established. It has been our pleasure to create beautiful apartment homes and townhome villas complemented by outstanding internal common areas such as libraries, movie theaters, fitness centers, ice cream parlors, and pubs. From the beginning, our company office has been in Aberdeen, South Dakota, a community known for its friendly, honest, and hard-working people. Those are the characteristics that guide each Primrose Retirement Community.

Primrose Philosophy

Jim Thares, Primrose founder, emphasizes that the objective of each Primrose community is to provide a comfortable, convenient, secure, and enjoyable environment for seniors. “We are in this business,” he says, “to help seniors enjoy a healthy, happy lifestyle.” Thus, the Primrose theme “This is living” represents the fulfillment of this philosophy. Primrose is guided by this philosophy in all phases of its work, beginning with the architectural design of its communities, the use of eco-friendly construction materials, the location and staffing of each community, and the ongoing management and caretaking that are part of each Primrose.

Primrose Mission

Through the commitment of our investors and dedicated staff, our daily focus is to develop and maintain happy and healthy living environments and provide a “person-centered” care approach for our growing senior population.

By getting the right people on the team at all levels of the organization and by making work fun, we will create a culture where the best people will want to work, residents will want to live, and the following five core values are embraced.